Privacy Notice
This is the privacy notice of The Hummingbird Archives (‘we’, ‘our’, or ‘us’).
The business is based in Sheffield, UK and is contactable via email: thehummingbirdarchives@gmail.com
Introduction
This notice describes how we collect, store, transfer and use personal data. It tells you about your privacy rights and how the law protects you.
In the context of the law and this notice, ‘personal data’ is information that clearly identifies you as an individual or which could be used to identify you if combined with other information. Acting in any way on personal data is referred to as ‘processing’.
This notice applies to personal data collected through our website and through social media platforms and online retail platforms, including Wix, Instagram and Etsy.
Except as set out below, we do not share, sell, or disclose to a third party, any information collected through our website.
Personal Data We Process
1. How we obtain personal data
The information we process about you includes information:
- you have directly provided to us
- that we gather from third party databases and service providers
- as a result of monitoring how you use our website or our services
2. Types of personal data we collect directly
When you use our website, our services or buy from us we ask you to provide personal data. This can be categorised into the following groups:
- personal identifiers, such as your first and last names, your title and your date of birth
- contact information, such as your email address, your telephone number and your postal addresses for billing, delivery and communication
- account information, including your username and password
- payment information, such as a debit or credit card number and expiry date and bank account details
- records of communication between us including messages sent through our website, email messages and telephone conversations
- marketing preferences that tell us what types of marketing you would like to receive
3. Types of personal data we collect from third parties
We confirm some of the information you provide to us directly using data from other sources. We also add to the information we hold about you. The additional information we collect can be categorised as follows:
- information that confirms your identity
- information that confirms your contact information
4. Types of personal data we collect from your use of our services
By using our website and our services, we process:
- information you contribute to our community, including reviews
- technical information about the hardware and the software you use to access our website and use our services, including your IP address, browser type and version, and operating system
- usage information, including the frequency you use our services, the pages of our website that you visit, whether you receive messages from us and whether you reply to those messages
- transaction information that includes the details of the products and services you have bought from us and payments made
- your preferences to receive marketing from us; how you wish to communicate with us; and responses and actions in relation to your use of our services
5. Our use of aggregated information
We may aggregate anonymous information such as statistical or demographic data for any purpose. Aggregated information may be derived from your personal data but does not reveal your identity.
For example, we may aggregate usage information to assess whether a feature of our website is useful. If we combine aggregated data with personal data so that it can identify you, we treat the combined information as personal data.
6. Special personal data
We do not collect any special personal data about you (e.g., race, religious beliefs, health data, etc.).
7. If you do not provide personal data we need
If you fail to provide data we need by law or under a contract, we may not be able to provide services to you. We will notify you if this is the case.
The Bases on Which We Process Information About You
The law requires us to determine the legal basis for processing different categories of your personal data:
8. Information we process because we have a contractual obligation
We process your data to:
- verify your identity
- sell and deliver products or services to you
- fulfill our contract with you
We continue to process this data until the contract ends or is terminated.
9. Information we process with your consent
When you browse our website or request more information, we process your data with your consent. You may withdraw your consent at any time by contacting thehummingbirdarchives@gmail.com.
10. Information we process for the purposes of legitimate interests
We may process your data where it is necessary for legitimate interests, including:
- improving our services
- responding to your communications
- preventing fraud
- managing risk and legal claims
- protecting your interests where appropriate
11. Information we process because we have a legal obligation
We may be required to process your personal data to comply with the law, including disclosing information to authorities when legally required.
How and When We Process Your Personal Data
12. Payment information
We do not process or store your payment information directly. You are redirected to a secure third-party payment processor such as PayPal or Stripe.
13. Information obtained from third parties
We may receive anonymised data derived from your personal data via third-party service providers. This information is not personally identifiable.
14. Credit reference
To combat fraud, we may share information with credit reference agencies if payments are disputed without valid reason.
15. Service providers and business partners
We may share your personal data with third-party service providers, including:
- payment processors
- fraud prevention services
- advertising agencies
Use of Information We Collect Through Automated Systems
16. Cookies
Cookies are small text files stored on your device by your web browser. They help enhance your browsing experience and store preferences. You can control cookies through your browser settings.